AD Beat: Citi's New Ads: Tapping The 'Too Cute' Factor: Citi card's new campaign features the problem - solving ability of the Citi credit card. But are the ads too cute for comfort - or do they cross the line into being "trite?"
Citi Cards knows consumers like stories. So the giant card company collected a bunch of feel - gooders, added the appropriate artwork or video components, and sent them off to become another chapter in its Advertising Legend. Its a creative platform showing how Citi cards can help users facilitate Publication: Banking Wire
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